What it Takes to Become a Preferred Vendor at a Venue w/ Kinsey Roberts

February 27, 2020

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Episode Highlights

You are listening to episode 16 of the Level Up Your Wedding Film Business Podcast. Have you ever wondered what it takes to get on the preferred vendors lists at your favorite venues to work at? If you have, then you are going to love this episode.

I’m your host, Taylor Petrinovich, and at the core of this show I want you to feel inspired to take your business to the next level, and I want to give you tools and practical advice to help you along the way. Let’s Level-Up together.

If you’ve been listening to the podcast for a while, you will probably know that I’m a huge fan of free marketing tactics, and I’m also a big believer in building relationships within the industry. These relationships don’t always need to have a direct benefit to me and my business, but man oh man, it sure is nice when they do. It’s the best of both worlds.

Today I am beyond excited to share with you all of the amazing information from an interview I did with Kinsey Roberts. This woman is a true powerhouse.

A wedding venue educator, marketing strategist, and co-owner of Vista View Events, when Kinsey isn’t sitting down with brand-building women for She Creates Business, you can find her co-hosting The Venue Podcast, attending an industry conference, or helping wedding pros build their marketing efforts and content strategy. On the rare occasion she’s not immersed in the world of weddings, she’s likely wandering around her husband’s family ranch with him and their two boys or hosting friends for a fun-filled, family-style dinner.

Tip #1: Do not send generic, copy + paste emails without offering any sort of value.

Tip #2: Take the time to send custom emails. Do research and find their name + be genuine.

Tip #3: Make your offer to them an easy “yes”.” Find something you can offer them to create a mutually beneficial relationship and be specific.

Tip #4: Follow up with the venue after the wedding.

Tip #5: Book a tour and meet the venue manager in person.

Tip #6: Include on your contract that you have the right to share your work from weddings with other vendors, and that all parties may the content for marketing purposes.

Bonus Tip: If you are unable to travel to venues to offer them value, create content that shines a light on venues in your area. Example: create blog posts on your own website about your favorite venues and share it with them

Ideas for Creating Value for a Wedding Venue:

  1. Walkthrough video tour – full property or just specific areas of the venue

  2. Drone footage

  3. 30 second “about” videos of their staff

  4. Decor / Furniture Inventory video

  5. FAQ video