The term “luxury,” is tossed around constantly in the wedding industry. But what does “luxury” even mean? Taylor Petrinovich & special guest Bron Hansboro discuss how we can each define luxury on our own terms towards a more meaningful and impactful definition.
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Guest: Bron Hansboro
Award-winning floral and event designer Bron Hansboro has devoted his career to navigating clients through the creative process and transforming their visions into exquisite events since 2014. Fondly referred to as “The Flower Guy,” he is the lead creative and floral designer at The Flower Guy Bron. He provides bespoke design and styling experiences for weddings and events of all types. Bron deeply values his interactions with clients and peers alike, and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”
Bron has received the WeddingWire’s “Couples Choice” designation for three consecutive years and is a Metropolitan Business League’s “One to Watch” Honoree. He is a sought-after speaker and was featured at Wedding MBA 2018. Bron is dedicated to providing seamless and stress-free design services and loves seeing the look on his clients’ faces when they see their completed concept come to life. When he’s not dreaming up magical events, he loves to cook, travel, entertain, shop and connect.
Defining Luxury on Your Own Terms
Sample Talking Points:
- How to reshape the definition of ‘luxury’ in terms of what it means to you, your clients, and your fellow vendors you work with
- Techniques and strategies for attracting clientele with this definition in mind
- How to give yourself permission (and give your business the green light) to move forward with capturing the luxury you want for your clients and your work
- Tangible ways to show that you’re a luxury brand, rather than simply talking the talk