Now more than ever, professionals in the wedding industry should be looking for ways to be strategic in their marketing efforts. Future proofing your business is definitely the theme for 2021 and beyond.
Today, I’m chatting with marketing expert Aleya Harris about how we can future-proof our businesses, so that things like, I don’t know, a global pandemic, don’t push us too far off track ever again.
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Aleya Harris, CPCE is the founder and owner of Flourish Marketing, an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry.
Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.
Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. Aleya recently received The Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades.