Creating a luxury market in a non-luxury location with Mike Cassimatis

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With a combined 20+ years of experience, we created the LEVEL UP brand to help filmmakers + photographers elevate their businesses and their craft, so they can make more and work less.

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Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong! And today’s guest proves that. Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 18k, all in his local market. He has mastered the practice of asking himself “Is this thought reality or is it mindset?” which has helped him pave the way for other vendors in his area to start charging what they are worth.

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