So what does it truly mean to be a tastemaker and trendsetter in this industry? When you first start out, of course you want to work with these big names. But the clout chasing will only make your work look like everyone else’s work. You are better off building your brand based on what works for you. This weeks guests, Sunna and Mollie of Bash Please, are no strangers to this concept. And today we are chatting all about what planners really want to see from their vendor partners. From how they present pricing to how they vet vendors they have never worked with before. But mostly importantly, how as long as they are showing something that is authentic to what they want to produce and believe in, it will happen.
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If you’re a wedding photographer or filmmaker trying to grow in the luxury space, chances are you’ve heard some version of “just keep doing great work and they’ll find you.” But that’s only part of the equation. As planners like Molly and Sunna of Bash Please know, the vendors who actually get booked are the ones who offer more than just a polished portfolio—they bring perspective, hospitality, and a creative point of view that aligns with luxury client values.
During this episode, Molly and Sunna share that what really makes a vendor stand out to them isn’t about having the trendiest Instagram grid—it’s about showing them something different. A detail that feels intentional. A moment that feels honest. A portfolio that makes them pause and say, “This is interesting.”
As they put it, they’re not chasing sameness—and they don’t want to work with vendors who are either. If your work looks just like everyone else’s, you’re not going to be the one they remember.
One of the most powerful takeaways from this conversation was how clearly Bash Please knows their ideal client—and how intentionally they’ve built a brand to speak directly to them. That kind of clarity doesn’t come by accident. It comes from choosing to lead, not follow. From designing experiences that feel fresh, not formulaic.
You absolutely need this level of clarity too! Remember, if you are for everyone then you really are for no one..
When pursuing planner relationships, the question isn’t “How do I get their attention?” The question is “Is my brand built to belong in their world?” That means your communication, your deliverables, your process, and your portfolio all need to reflect the same values—and it needs to feel authentic to you.
If you’re tired of wondering how to get in front of high-end planners, or how to stand out once you do, it’s time to stop guessing and start getting strategic.
Inside the Luxury Mastermind, we teach you how to elevate every part of your business: your brand, your process, your pricing, and your visibility—so you’re not just dreaming about working with top planners… you’re doing it.
If you’re ready to stop playing small and start attracting luxury clients and collaborators who truly value what you do, this is your next step. Learn more at thelevelupco.com/mastermind.
