We know content creation is a hot topic in the industry right now. You either are triggered by it or you are embracing it. We figured it was time to really dive into what it all entails because it is not going anywhere. Today’s guest, Saira Mirza of Social Saira has actually been doing content creation since before content creation was even a thing! She shared with us her tips on how photographers, videographers, and content creators, can effectively work together- and after over 14 years in industry she knows what she is talking about. The most important thing to remember is that we are all on the same team and ultimately we are all there to serve our couples the best we can. We are so excited for you to listen to this one!
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If you’ve been working as a wedding photographer or filmmaker for a while, you’ve probably noticed a shift. Content creation is no longer just a buzzword—it’s becoming a major part of how luxury weddings are documented. More and more planners, couples, and even vendors are hiring content creators to capture quick, candid, behind-the-scenes moments that professional photos and cinematic films don’t always catch.
At first, we were a little skeptical. We’re used to high-quality, beautifully curated final products that take time to create. But content creators are offering something different—something more immediate. It’s not about perfection; it’s about capturing the real, unfiltered moments as they happen. Think quick clips for Instagram stories, behind-the-scenes shots of the setup, or playful snippets of the couple with their bridal party.
One of the first things we realized is that content creation isn’t trying to replace professional filmmaking or photography. Instead, it’s adding an entirely new layer to the wedding experience. Couples love having something to share instantly—something they can post on their stories while the day is still unfolding. And planners appreciate being able to showcase their work in real-time.
There’s been a bit of tension in the industry as content creators become more popular. Some filmmakers and photographers feel like content creators are encroaching on their territory. But the truth is, they’re serving a different purpose. Where professional videography delivers a polished, artistic product, content creation is all about immediacy and relatability.
We’ve seen firsthand how some videographers and photographers feel threatened when planners say they might hire a content creator instead of a filmmaker. But typically, this is more of an issue at the budget level, where clients are looking to cut costs. In the luxury space, clients usually want both. They value the artistic, edited final product a filmmaker provides, but they also love the quick, candid snippets that a content creator can capture.
What’s clear is that content creation isn’t going anywhere. Social media has made it essential for couples to share moments from their day as they happen. If you’re a filmmaker or photographer, it might be worth considering how you can adapt. Some creatives are adding content creation as an extra service, bringing someone onto their team specifically to handle those quick, behind-the-scenes shots. Others are partnering with content creators and offering package deals that include both cinematic films and social-ready clips.
If you’re willing to shift your mindset, this new wave of content can actually complement your work rather than compete with it. Plus, it’s a chance to give your clients an even more comprehensive experience.
One of the biggest challenges we’ve seen is when content creators and professional filmmakers or photographers don’t communicate well. It can feel chaotic if a content creator is moving around during key moments or unintentionally blocking a shot. But that tension is usually rooted in a lack of communication.
We’ve learned that it’s crucial to have a quick conversation at the start of the day—just to set expectations. When everyone knows where they’ll be and what they’ll be capturing, it eliminates a lot of stress. At the end of the day, both the filmmaker and the content creator are working towards the same goal: capturing the day in a way that makes the client happy.
Another tip we’ve picked up is to be proactive about introducing yourself to content creators on the day of the event. Let them know your plan, where you’ll be during key moments, and what shots you absolutely can’t have interrupted. Most content creators really appreciate the heads-up and are more than happy to work around your needs.
The most successful teams we’ve seen are the ones that view content creators as part of the larger team, rather than as competition. When both parties respect each other’s roles, the result is a much smoother, more enjoyable experience for everyone involved—including the client.
With content creation becoming such an integral part of the wedding industry, it’s essential to make sure your social media presence reflects your work and your personality. That’s where a lot of photographers and filmmakers feel stuck—they know they need to show up online but aren’t sure how to make it impactful.
If you’ve been feeling like your Instagram presence isn’t quite matching the quality of your work, we’ve got you covered. Our 3 Ways to Elevate Your Instagram Challenge is designed to help you showcase your brand more effectively, attract the right clients, and stay on top of the trends that matter most.
In just three simple steps, you’ll learn how to create more engaging content, boost your visibility, and make sure your Instagram feed is working for you—not just collecting dust. Whether you’re already confident on social media or just getting started, this challenge will give you practical tips you can implement right away.
Ready to take your Instagram game to the next level? Sign up for the challenge at thelevelupco.com/instagramchallenge and start attracting your dream clients today.–
