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How to Set Intentional Goals for Your Personal Life, Business & Relationships

As a creative entrepreneur, it’s easy to focus all your energy on your business goals — but true success comes when you intentionally set goals for your whole life, not just your revenue.

At The Level Up Co., we believe in creating businesses that support the life you actually want — not the other way around. That’s why we use a 3-part goal-setting system that helps wedding photographers and filmmakers map out goals for their personal life, business, and relationships.

Ready to build a more balanced, profitable, and fulfilling life and business? Let’s walk through how you can set intentional goals in all three areas — plus the exact prompts to help you get started.

Step 1: Set Personal Goals — Because YOU Are Your Business’s Most Valuable Asset

Before you dive into revenue targets or booking numbers, it’s important to ask: How do I want to feel?

If you’re burned out, uninspired, or constantly running on empty, your business will feel the ripple effects. Personal goals are the foundation for everything else.

Prompts to Set Personal Goals

Use these questions to uncover what you need to feel your best — so you can show up fully in your business and life:

• How do I want to feel physically, mentally, and emotionally in the year ahead?
• What habits or routines would support my well-being?
• Are there any personal projects (like home organization or hobbies) I want to prioritize?
• What’s one personal milestone I want to hit? (Fitness, travel, personal growth)
• What’s something I’ve been putting off that would make life easier or more enjoyable?

Example Goals

✅ Prioritize one personal day a month for creativity or rest
✅ Create a morning routine that supports focus and energy
✅ Take a dream trip or plan a fun personal getaway
✅ Declutter my office and home for better mental clarity
✅ Explore a creative hobby outside of work

Pro Tip: Your personal health, happiness, and fulfillment directly impact your creative energy and business success.

Step 2: Set Business Goals — Align Profit With Purpose

Your business should be a tool to create freedom, not a trap that consumes your life. Whether you want to raise your rates, book fewer weddings, or build new income streams, this is your chance to design a business that works for you.

Prompts to Set Business Goals

Take time to map out how you want your business to evolve — and what success actually looks like for you:

• What revenue goal feels both exciting and achievable?
• How many weddings or projects do I want to take on?
• What’s my ideal price point for those projects?
• What types of clients and events do I want to attract?
• Are there new revenue streams (corporate work, education, digital products) I want to explore?
• What systems or processes could streamline my workflow and free up time?
• What investments (in gear, education, team members, or branding) would elevate my work?

Example Goals

✅ Book 10-12 luxury weddings at premium rates
✅ Diversify income by adding digital products or corporate projects
✅ Build strong referral relationships with 5 key planners
✅ Outsource editing to reclaim creative and personal time
✅ Create a seamless client experience from inquiry to delivery

Pro Tip: A healthy business supports your ideal lifestyle, not just your bank account. Align your offers, pricing, and schedule with how you actually want to live.

Step 3: Set Relationship Goals — Because Success Isn’t Solo

Creative entrepreneurship can feel isolating, but success is rarely a solo journey. Whether it’s deepening personal relationships or expanding your professional network, strong connections fuel both personal fulfillment and professional growth.

Prompts to Set Relationship Goals

Think about who you want to grow alongside — personally and professionally:

• What relationships at home do I want to nurture more intentionally?
• What creative peers, planners, or vendors do I want to build stronger relationships with?
• What networking events or community groups would help me expand my circle?
• How can I show up and support my creative community?
• Who inspires me — and how can I learn from or collaborate with them?

Example Goals

✅ Set regular date nights or family outings to stay connected at home
✅ Attend 2-3 in-person industry events to deepen vendor relationships
✅ Host or co-host a styled shoot to collaborate with vendors I admire
✅ Reach out to one planner or vendor per month for a coffee date or Zoom catch-up
✅ Find a creative accountability partner to share goals and progress

Pro Tip: The best clients and referrals often come through genuine, long-term relationships — not cold pitches. Prioritize people, not just profit.

Putting It All Together — Your Goal-Setting Framework

When you set goals across all three areas — personal, business, and relationships — you create a roadmap for success that feels balanced and aligned with your life.

Here’s how to get started:
1️⃣ Personal: What do you need to thrive personally?
2️⃣ Business: What do you want your work to look like?
3️⃣ Relationships: Who do you want to grow with and learn from?

This simple but powerful system keeps you focused on what matters most — even when life and business get hectic.

Remember: Success Looks Different for Everyone

One of the biggest mindset shifts we hope you embrace is this:
There’s no one-size-fits-all definition of success.

For some creatives, success means fully booking a calendar of destination weddings.
For others, it’s working half the year and spending summers with their kids.
And for others, it’s building passive income so they can step away from weddings entirely.

You get to decide what success looks like for YOU — and it starts with clear, intentional goals.

Ready to Build a Luxury Wedding Business That Attracts Premium Clients?

If you want our exact roadmap to:
✨ Elevate your brand to attract high-end clients
✨ Position yourself to work with luxury planners
✨ 3-5x your revenue — without overbooking or burning out

Join us inside The Luxury Framework — the proven system for taking your wedding business from mainstream to luxury.

👉 RSVP now at thelevelupco.com/theluxuryframework

No matter where you’re starting, we’ll show you how to build a profitable, in-demand luxury brand — intentionally, sustainably, and confidently. 💪