Breaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top. In this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”
We’re diving deep into the real stories behind building a reputation in the luxury event world—from navigating influencer partnerships to handling unexpected challenges with grace. Josh shares his insights on why being in the room matters more than just getting the shot, and how creating a positive experience for everyone involved is the key to staying booked and in demand.
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In our recent podcast episode, we sat down with Josh Spiegel from Birch Event Design to talk about what it really takes to break through in the luxury event space and what put him on the map as one of the top designers in the industry (with a couple hard lessons learned along the way). Josh shares, it’s not just about showing up and doing your job; it’s about creating an environment where everyone feels seen and valued. Whether it’s a planner, a photographer, or the client, people remember how you made them feel.
One of our favorite parts of this episode is his emphasis on “walk in on the green” by starting every project with a positive, professional presence that sets the tone for a great experience. Too often, creatives think that the work alone will speak for itself. But in reality, the relationship you build with your client from the very start is just as important as the final product.
He also shares the reality that you have to put yourself in the room where opportunities happen. Whether that means saying yes to a high-profile project as a partial or full trade or attending events where you know decision-makers will be, being present matters. And in all honesty, if you’re waiting for success to come to you, you’re missing out on opportunities.
Professionalism That Sets You Apart
Your skill as a photographer or videographer might get you noticed, but your professionalism keeps you in the room. Josh shares a real life example of how an unprofessional mishap can quickly place a mark on your reputation because in the luxury market, people are quick to remember who made them feel uncomfortable or undervalued. It’s a reminder that your interactions—both online and in person—reflect your brand through and through.
You’re not supposed to have it all figured out. But you are supposed to take responsibility for where your business goes next.
What’s keeping you stuck probably isn’t a lack of talent. It’s a lack of alignment. And once you fix that? That’s when momentum kicks in. Fast.
You don’t need to do this alone. And you don’t need to wait years to feel like the real deal. You just need a roadmap. And the courage to get started.
If you’re ready to stop guessing and start growing, we’ve got something coming just for you. Our signature education experience is opening soon—and it’s designed specifically for wedding photographers and videographers who want to grow fast, book better clients, and finally build the business they’ve been dreaming about.
When you RSVP, we’ll reserve a guaranteed seat for you inside the next round of Mastermind—plus you’ll unlock a 60-minute 1:1 coaching session as a bonus.
Because the next level of your business isn’t as far off as it feels—you just need the right support to get there.
👉 https://thelevelupco.com/mastermind
