There’s a reason we can’t stop talking about Taylor Swift—and no, it’s not just the music. It’s the evolution. The reinvention. The unapologetic confidence. In this episode, we’re breaking down what creatives like us can learn from someone who’s mastered the art of owning her narrative, leading with clarity, and growing on her own terms. Because let’s be honest—your business has eras, too.
We’re talking about the mindset shifts that help you move out of your “fearful freshman” era and into your “confident CEO” era. About what happens when you stop trying to be everything to everyone—and start leading like the expert you already are. And about how luxury isn’t luck… it’s strategy, vision, and knowing when it’s time to turn the page.
Even if you’re not a full-blown Swiftie or even if you don’t care for her at all, you’ll walk away from this episode with a fresh perspective on your business, your brand, and what it takes to grow with intention.
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There’s something that happens when you hear advice from someone who’s built a billion-dollar business. It snaps you out of the cycle you didn’t even know you were in. The habits. The patterns. The playing small.
In this conversation, we’re sharing the mindset shift that changed everything for us. A perspective that reminded us we weren’t stuck—we were just thinking too small. Because when your business is technically “working,” it’s easy to coast. You’re booking, you’re delivering, and you’re not exactly struggling… but something feels off. Like you’re doing too much for too little. Like there’s more potential, but you’re not sure how to tap into it.
This is where so many wedding photographers and filmmakers stay stuck—in the “comfortable middle.” You’re not a beginner, but you haven’t quite stepped into the version of your business you know is possible. The version that gives you space, clarity, and aligned clients who respect your time and pay your worth.
And the truth is, that next version doesn’t come from doing more. It comes from doing things differently.
It comes from zooming out. From realizing that working harder doesn’t lead to more freedom—and that if you want to grow, you have to stop building your business from the place you’re in now and start building it from the place you want to be.
The shift is this: successful business owners don’t just build a business that works… they build one that works without them constantly holding it up.
You don’t need to burn out to level up. You don’t need to keep filling your calendar to feel successful. You don’t need to settle.
What you do need is a new lens—one that helps you see your value clearly, make decisions like a CEO, and finally step into the version of your brand that’s been waiting for you.
That’s exactly what we help you do inside The Level Up Co. Mastermind.
It’s not about overnight success or one-size-fits-all strategies. It’s about honest growth, clear direction, and building a business that actually supports the life you want—not one that runs you into the ground.
If you’re ready for that kind of support, we’d love to have you.
Let’s build what’s next—together. 💛
