Have you ever wondered why some creatives seem to book effortlessly while others are left staring at an inbox full of ghosts?
In this episode, we’re pulling back the curtain on one of the most frustrating parts of running a wedding business, getting ghosted. We’re diving into what’s really going on when a client doesn’t respond, what it might be saying about your brand, and how small shifts in your inquiry process can create big wins in your booking rate 💌
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If you’ve been ghosted lately, this one’s for you.
You pour your heart into your inquiry process. You obsess over your portfolio. You craft the perfect email reply. And then… silence.
We’ve all been there. Whether you’re in year two or year ten of your wedding business, getting ghosted is a frustrating, almost universal experience. But here’s the good news: there are a few small but powerful shifts that can dramatically reduce ghosting and attract more qualified, aligned clients who are excited to work with you.
Let’s talk about what might actually be happening when leads disappear and how to take back your confidence in the inquiry process.
First, let’s get honest about the volume game. More leads often means more ghosting. When your inbox is full of inquiries from people who haven’t seen your pricing, aren’t familiar with your work, or found you in a random vendor directory, chances are you’re going to see more radio silence. And that’s not your fault it’s just math. The more you cast your net, the more mixed the catch.
But if your inquiries feel like they’ve been drying up and the ones you do get are ghosting you? That’s where a few smart tweaks can make all the difference.
The first place to look? Your pricing transparency.
We know it’s a hot topic. Some educators say to never share pricing up front. But from experience, and lots of real talk with fellow creatives, we’ve seen that providing some kind of investment info (like your starting price or average client spend) filters your leads in the best way. Not only does it respect your client’s time, but it respects your time too. And it builds trust before a conversation even begins.
It can be as simple as one sentence on your contact page. “Most clients invest between X–Y,” or “Weddings begin at $XXXX.” That’s it. No flashing lights. No scrolling marquees. Just clarity.
Next up: response time.
If you’re waiting more than 24 hours to reply to inquiries, chances are you’re missing the window when they’re most excited to connect. You don’t need to be glued to your inbox, but consider enabling push notifications or carving out one or two short windows a day to reply. A thoughtful, timely email feels high-touch—and shows your potential client that they matter.
Another thing to consider: your automations.
We love a good CRM, but if your leads are only hearing from auto responders with zero personalization, it might feel a little… robotic. If you’re inviting someone to a consult call but haven’t yet used their name or referenced their venue, date, or story? That connection may never stick. Personalized communication builds trust—and trust converts.
Lastly, ask yourself: how qualified are the leads you’re attracting?
If your inbox is full of budget shoppers or people who don’t align with your style, it might be time to reevaluate your marketing strategy. Where are these leads coming from? What kind of content are you putting out? Are you showing up where your ideal client is already hanging out—like curated wedding planner networks, high-end publications, or aligned vendor directories?
Shifting your focus from quantity to quality will change your business. It might mean fewer leads, but they’ll be more aligned. More serious. More ready to book.
So if ghosting has been getting you down lately, know this: you’re not alone. But you’re also not powerless.
Your business deserves to be seen. Your work deserves to be valued. And you deserve to have an inquiry process that actually feels good.
If you’re ready to start booking premium clients who respect your time and value your work, your communication needs to do some heavy lifting. Our Luxury Client Communication Guide gives you the exact email templates we use to respond confidently, set boundaries, and create connection from the very first message.
No more ghosting. No more second-guessing. Just elevated client communication that leads to aligned bookings.
Get the guide now at thelevelupco.com/luxury-client-communication-guide
Let your emails do the heavy lifting—so you can do what you do best.
